How to Safely Add an Agency to Your Google My Business Listing
Do you know, there is a 200% increase in “near me” searches?
It indicates that people are finding… Looking for businesses online. And whenever they visit your nearby location, you would never want to miss that visibility, wouldn’t you?
This is why creating a well-optimized business profile is necessary. And if you are a business that has taken a wise decision of partnering with a marketing agency, great start!
So, if you are planning to give access to a marketing agency, this blog will guide you on how to safely add them to your listing.
The Need For Adding A Marketing Agency
About 97% of people get to know about local businesses through their Google business profiles. This indicates that Google business listings are now going above websites.
Their growing need makes them an essential aspect for any sort of business, whether a physical store or an online one.
However, driving traffic and generating leads through these platforms requires extra efforts. And as a business owner who is fully occupied in managing the operations, we know this might be very difficult for you.
This is where the role of an online reputation management services Dubai comes into play. Here is how they can help you optimize your business profiles for maximum results.
- They are aware of the marketing trends.
- They specialize in using the latest features of the Google My Business listing account.
- They examine your profile and create a professional appearance
- They identify areas for improvement and complete your profile
- Their reports can help you witness real-time results and progress in your business
- They can run targeted ad campaigns
- They can create engaging content for your profile
- Your business profile can have high-quality images that can attract prospects.
- They can ensure an up-to-date profile that enhances your visibility on Google.
Google Business Profile- What You Should Know About It
Google Business Profile is a feature created by Google for local businesses. It helps them in setting a strong online presence and getting recognized through search results. It will present the following information related to your business.
- Profile information
- Business address
- Operating hours
- Customer reviews
- Photos of your business
In 2020, businesses experienced a 61% increase in their calls. All thanks to whom? A business profile.
All you need to do is have a well-optimized profile that makes it easier for people to get in touch. And for that, consulting with a marketing agency that provides social media management Dubai is your best choice.
How To Safely Add An Agency To Google My Business Listing
As an owner of the Google My Business listing profile, you can invite managers to handle your account. If you have started working with a marketing agency, then adding them to your business listing is necessary for getting a well-optimized profile.
Here is how you can safely add an agency to your profile.
Step 1: Sign in to your Google Business Profile account
Step 2: You will be redirected to a search results page that has three dots in the corner.
Step 3: Click these three dots present on your business profile dashboard.
Pro tip: Choose a standout marketing agency that not only manages your Google Business page but also provides services such as Wikipedia Page Creation Dubai. They know more about enhancing online visibility.
Step 4: You will see a menu with multiple options. Click business profile settings.
Step 5: After that, click people and access.
Step 6: Next, you will see a blue text that says “Add”. Click on it.
Step 7: A text box will appear that allows you to add the email address of your agency.
Step 8: Write the email address. You can also add more than one email address using a comma (in case it’s requested by the marketing agency)
Step 9: Proceed ahead with the access process by adding them as a manager.
Step 10: Click the invite button and wait for the agency to accept this invitation. Once they do it, you will receive a notification via email.
Features Of A Google Business Profile
According to research, more than 5% of people view a Google My Business profile and make a purchase! Considering the number of optimized profiles, this % is massive.
So, what are the unique features of Google Business listings that make them a potential source for businesses? The table below will provide an overview of them.
| Feature | Why is it important |
| Company Information | Provide all the details to the consumer and encourage quick decisions. |
| Posts | Attracts consumers, motivates them to learn more by moving towards your website. |
| Increased Visibility | Google business profiles get higher rankings in the search results. This allows businesses to reach the target audience. |
| Insights | Offers you a detailed analysis regarding engagement rates, purchase rates, and visibility stats. |
| Reviews | Builds credibility among consumers, encourages them to interact with your business. |
| Bookings | Facilitates customers with instant appointments without any additional need for calling or texting your business. |
| Free resource | Google My Business is a free of cost marketing tool that can boost visibility and drive sales. |
| Live chat | Allows businesses to provide quick responses to customer queries. |
FAQS
- Is it free to list my business on Google?
Yes. Business profile creation and listing are free on Google. You can create a free of cost profile and build your online presence. Moreover, with the help of Google and Google Maps, you can increase your visibility and engage with maximum customers online.
- How to add a manager to my Google My Business listing?
Here is how you can add a manager to your Google Business account,
- Open your business profile
- Tap on business profile settings
- Tap the people and access option
- Choose the user you want to give access to
- Select their role
- Click on save
- What is the full form of GMB?
GMB stands for Google Business Profile, which was formerly known as Google My Business. It is a free-of-cost tool that allows businesses to share their information online and set a strong presence on the Google search bar and Google Maps.
Wrapping Up
GMB offers a variety of benefits for local businesses. This free-of-cost marketing tool is an effective way to generate revenue for your business. The secret lies in the right use of this tool, which can only be unlocked by having a marketing expert on your side!
By following the simple steps mentioned above, you can easily add an agency to your Google My Business listing. And next, you will witness the huge transformation in your business traffic!
