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Is Your Content Working? Top Metrics to Evaluate Your Content Performance

Ever wonder what the worst nightmare of a content writer/ content marketer is?

It’s when their published blogs or articles get zero responses! This essentially means your published content isn’t generating a value for your business. And honestly, nothing feels more frustrating than putting hours behind research, framing, writing, and editing, only to see that the results don’t match the effort.

That is the reason many brands and businesses prefer hiring the best content writers in India. These professionals are aware of the specific metrics that help measure the overall content performance, so that you stop guessing and start working on the pain points to ensure tangible results.

So, let’s take a closer look at some of the basic, yet effective, content evaluation metrics that can help you judge your content performance.

Essential Metrics to Measure Content Performance

There are three broad categories of content performance metrics-

Engagement Metrics

Engagement metrics help evaluate how users are interacting with your content. In other words, engagement metrics show you how appealing your published blog or article is to the users.

Engagement metrics, therefore, include the following evaluators-

Views: This shows you the total number of times users have viewed your blog or article. More views mean the users have found your content engaging.
Average engagement time: This reveals the amount of time users have been engaged in your content. Longer engagement times signal higher relevance.
Bounce rate: Bounce rate refers to the percentage of users who land on your page and leave without staying or taking any further actions. Higher bounce rates, therefore, indicate that your content didn’t resonate well with the user, and vice versa.

Reputed content writing agencies in India, like Content Freelancing, house well-trained writers who can analyse these gaps and come up with compelling narratives to keep users hooked, and the engagement game on!

SEO and AI Visibility Metrics

SEO and AI visibility help you evaluate your content’s prominence in SERPs and AI overviews. It includes the following elements-

Organic traffic: This represents the visitors who found your site through natural search results, and reflects your content’s pulling power!
Keyword rankings: This is your content’s position on SERPs for specific search terms. Better rankings ensure consistent, high-quality traffic, and vice versa.
AI overviews: This is the newest element, which shows how often your content gets cited as the source in the ‘AI overview’ section.
Impressions: Impressions portray the number of times users saw your link in SERPs. It measures your content’s overall visibility.
Clicks and backlinks: Clicks are a direct reflection of your content’s efficacy, while backlinks from other sites highlight that your content is a trusted and credible resource.

Professional content writing services have a full-sledged SEO team that can ensure your content doesn’t just rank, but outperforms your competitors in search results.

Not just that, but these agencies keep themselves updated with the latest trends. Therefore, they can easily optimize your content with proper pointers and subheads, and to-the-point answers, which increases its chances of getting cited by AI overviews.

Conversion Metrics

Conversion metrics portray your content’s efficacy in converting potential visitors to surefire users. Here are some of the elements that help you keep track of conversions-

Leads: Leads refer to those users who share their contact details after engaging with your content. These are high-potential users who are likely to become your customers.
Conversion rate: This highlights the total percentage of visitors who complete an action, like ‘sign-up’ or ‘buy now.’ Conversion rate proves that your content is compelling enough to persuade users to take action.
ROI: Return on Investment (ROI) tracks the overall revenue generation of your content against the cost of producing it. ROI is the proof whether your marketing budget is creating financial value.

The top content writers in India understand the psychology of persuasion. Not just that, but they can also help craft fresh content with unique call-to-actions that can effectively persuade users to convert into customers seamlessly.

How to Improve Your Content Performance?

The next step of evaluation is action. So, now that you’ve seen how your content is performing, it is time to take some actionable steps that can help improve the overall performance of your content.

For instance, some of your blogs might have deep impressions, along with low click rates. This highlights that your blog title needs to be more punchy and eye-catching.

And if these are the bottlenecks, working with the best content writing company in India can surely help you address the issues effectively. They can also evaluate your content performance regularly and make sure that your marketing efforts don’t get wasted.

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