The company profile is a well-reputed document that shows what a brand really offers. It is filled with essential facts like the company’s history, vision, mission, and so on. But that doesn’t mean it is bound to look boring. It can look happening as well (like the image), if you know the tricks of smartly writing it.
Sadly, almost 60% of brands don’t know the right technique and, as a result, they provide their clients with an average company profile. Something that is not even remotely close to grabbing the target audience’s attention. Hence, read the blog to stop yourself from repeating the same mistake.
5 Company Profile Designing Hacks for Your Saudi Clients
In a nutshell, when a business wants to introduce itself to the stakeholders, it prepares a company profile. This is the document that will help them grow and build trust.
Thus, you must present it in a way that grabs the attention of the target audience. If you want to hire the best copywriting company in Saudi Arabia, you are more than welcome to, but what if you learnt the trick yourself? Wouldn’t it be more convenient and helpful?
Yes, of course. So, quit procrastinating and depending on generic templates. Here are five design hacks that you must know if you are running a business in Saudi Arabia.
Incorporate Saudi Cultural Elements
- You need to use a color palette that aligns with Arabian culture. As a result, your company profile will look more traditional and socially deep-rooted.
- It is your job to make sure all the images of local landmarks, traditional patterns, or symbols are high-quality. This will help you connect to the local context.
- Consider incorporating Arabic geometric patterns, motifs, or calligraphy into your design. It is yet another decent way of adding a touch of local authenticity and professionalism.
Tell a Visual Story
- Don’t just use generic stock photos. Instead, use authentic photos or videos that tell the story of your company. It will help you showcase your products, services, and team in action.
- It is also important that you give the audience a narrative flow through your profile. Narrative flow is when everything is clear and engaging. Without it, the viewers can never understand your company’s journey, values, and successes.
Prioritize Professionalism & High-Quality Design
- Another hack is to invest in high-quality design, professional typography, and clean layouts. These are all the important elements that help convey a sense of excellence and sophistication.
- Moreover, consistency is crucial. So, whatever a brand shares on its platforms has to be the same everywhere. Same fonts, same colours, same patterns, and even the same alignment. Then only, the brand identity will be established for the audience to recognize.
Showcase Your Understanding of the Local Market
- Moving to the next tip of preparing a company profile in Saudi Arabia, you must demonstrate your commitment to the local market. You can do it in multiple ways, such as by showcasing local case studies, partnerships, or initiatives.
- Apart from that, you must also produce targeted content in your company profile. This tailoring is important to appeal to the specific interests and values of your Saudi target audience.
Use a Modern, Yet Conservative Approach
- While using a modern approach, you need to make sure your company profile is respectful of Saudi Arabia’s cultural and religious norms. For example, you need to avoid any potentially offensive imagery or designs.
- Lastly, try to present all the information in a clear, user-friendly format. Experts also suggest the same because this format is easy to go through on both digital and printed versions of your profile.
Other Variables That Can Help Your Client Stand Out
Someone or something can only shine the brightest when the others in the competition are not unique enough. This is the biggest truth and the simplest equation for a brand’s success in the Gulf. In a nutshell –
Uniqueness + Market Saturation = Brand Visibility
Look at the three other variables discussed below that must be considered to make your client’s company profile a huge success.
- We said it before, and we are saying it again: your company profile has to be in alignment with Saudi tradition and business etiquette. This small gesture will help you build instant trust, and the audience will be able to relate to you more.
- Next, the visual hierarchy of your profile needs to be smart, such as the layout, which is nicely set, and the typography and colors, which are appropriate for the target market. Doing this, you quickly stand out and guide the reader’s attention effortlessly.
- Last but not least, do not forget to add client testimonials as proof of your credibility. Not everyone will deliberately ask for it, but they all subconsciously trust the brand with positive customer reviews, certifications, and local partnerships. These recognitions add major weight to the company profiles. So, do not forget about them.
The Frequently Asked Questions
Should I include pricing or packages in the profile?
You should include pricing only if it adds strategic value. Such that service-based businesses benefit from transparent packages, while product pricing may require flexibility. Hence, keep it simple, optional, and tailored to your audience’s expectations.
How important is Arabic translation in Saudi company profiles?
The Arabic translation is very important. It shows cultural respect, improves accessibility, and builds trust with Saudi clients. So, make sure that the translation is not just literal but context-aware. More importantly, when it comes to headings, service descriptions, and testimonials, clear translations become extra crucial.
What design elements work best for Saudi audiences?
It is best if you opt for clean layouts, bilingual typography, and culturally respectful visuals. Moreover, you must include modest color schemes, Arabic-supported fonts, infographics, and structured sections.
What’s the best format between print, PDF, and flipbook?
You must offer all three formats because each has its own benefits. For example, PDFs are ideal for email sharing, flipbooks improve digital presentation, and print copies suit formal meetings. In addition, remember that the Saudi clients often prefer digital-first formats.
The Summary
Speaking of smart design hacks to make your client’s company shine the brightest in Saudi Arabia, it is important that you first know their vision. Once you know how they want to present themselves to the competitive market, you can easily prepare a profile, keeping in mind the cultural elements of the country.
This includes various small details, such as using the right typography, a balanced layout, and culture-friendly images, among others. Thus, it is important that you save this article for later use. It has everything you need to know.
