You decide that you want to sell on Amazon. So, you spend days and weeks researching your first product. You sign up on the website, thinking, “Oh, it’d be easy. How hard could it possibly be? You click on a bunch of buttons, upload your ID to start selling. But right when you’re about to launch the page, your account gets suspended. The worst part is that you don’t even know what went wrong.
Now you’re stuck in a loop with the seller support, unsure when you’ll actually be able to sell on the website. You’re wasting all your precious time on issues like these, and then wonder:
“How could I have kept this from happening?”
The answer is an Amazon consultant. These professionals help people start and grow their businesses on the website with their expert advice. It’s like having your very own tour guide on a solo hike. These specialists know the way and make sure you reach your destination safe and sound.
If you’ve been struggling to navigate the website for some time now, this blog is for you. In this guide, we’ll discuss the benefits of hiring an expert to sell on this widely known platform.
Why You Should Hire an Amazon Consultant
Before we get into the details of how these selling experts assist businesses, here’s what exactly they do.
What is an Amazon consultant?
These professionals have vast experience with selling on the platform. They specialize in optimizing seller accounts. In addition to this, they ensure compliance with Amazon’s policies. They also use SEO strategies for listings and handle logistics.
Here are the reasons why you should work with one.
Account Setup
Before you start selling through this e-commerce platform, you’ll require an account. This might seem like a simple, easy step, but a lot can go wrong. An Amazon FBA consultant can help you set up an account by:
➔ Helping you decide on an account type
➔ Uploading documents like ID, bank statements, etc.
➔ Double-checking all information for accuracy
➔ Ensuring compliance with the website’s policies
Turning browsers into buyers
People buy as they browse, which means your product listings should be catchy enough for them to stop scrolling. Additionally, they should be optimized for search engines.
“That sounds like a lot of work, how do I do it by myself?”
This is where an Amazon consultant comes in to save the day! They implement SEO strategies while listing your products so they rank higher. The descriptions are engaging, include trending keywords, and impressive images.
Winning marketing strategies
Yes, listings and rankings are important, but are your marketing strategies good? These are essential for attracting people and converting them from potential buyers to loyal customers.
So, it’s important for you to pay special attention to your promotional strategies. These professionals use targeted ads to reach relevant audiences. They also assess performance to adjust bids and budgets accordingly.
Level up your selling skills
Every field has its masters; they know the ins and outs of everything. The same can be said about these professionals. These experts have years of industry experience. If you work with one, you don’t just make the selling process easier for yourself.
➢ More and more sellers are using Amazon to upgrade their businesses. In the year 2024, 839,900 new sellers joined the platform. This means around 3,700 sellers joined per day.
Since so many businesses are using this platform, it’s important to stand out. It can be a bit tricky if you’re new. You’ll make mistakes while selling, which is why a consultant’s experience will come in handy. Here’s how they benefit you:
| Mistake | What it leads to | How consultants solve it |
| Wrong account information | Account suspension | Ensure all data is accurate and matches the policies |
| Weak product listing | Poor traffic and conversion rates | Conduct product research |
| Skipping PPC | Low visibility | Carry out targeted ad campaigns |
Inventory management made easy
This goes without saying: when you’re selling on Amazon, you’ll need to have an inventory. Taking care of it is not an easy task. Let’s say a customer wants a certain product of yours. You check your inventory to see it’s not available, sounds frustrating, doesn’t it?
This is where Amazon selling experts can be a great option. They keep a close eye on your stock to make changes whenever needed. This will prevent both stockouts and overstocking.
Time is money
You can’t focus on just one aspect of your business. When multiple tasks need to be done at the same time, you should prioritize the important ones wisely. This can be a little difficult, which is why Amazon automation service is a great option.
By letting these professionals take care of your sales on the platform, you can free up time for other important tasks. This will also give you a chance to explore other good growth opportunities for your business.
Handle customer service like a pro
Let’s say a company got your order wrong. You try to return the order, but they won’t even pick up the phone. Now you’re stuck with the wrong product, dissatisfied because it’s not what you wanted. You definitely will not buy from the same brand, right?
➢ According to a recent survey, 66% of customers say they stop buying from brands because their customer service was poor.
Now, think of your business. You don’t want your customers to have the same experience. This is why you should have highly responsive customer support. This doesn’t just involve replying to queries immediately. It also involves providing valuable assistance related to the website’s policies, processes, and guidelines.
Now you know why you should hire an Amazon consultant. Here are some qualities of good experts that you should look for.
SEO strategy
They should have enough information about Search Engine Optimization. This knowledge enables them to optimize your content so that it ranks higher for better conversion rates.
Experience
Before you work with any Amazon FBA consulting service, ask them about their experience with ranking keywords, product reviews and marketing strategies.
Pricing
Getting assistance for your seller account shouldn’t cost you a fortune. Look for an expert who offers services for a reasonable price. Watch out for any confusing policies about the cost to avoid mishaps.
People Also Ask
1. Can a consultant help if I already have a seller account?
Absolutely! Many of these professionals specialize in optimizing Amazon businesses. You don’t have to start from scratch to avail their services. They’ll still help you with things like underperforming ad campaigns and scaling new products, etc.
2. What if my account has been suspended?
Don’t worry, many experts can help you get it back. They know how to write appeals and find out why the suspension took place. In addition to this, they work with Amazon to solve issues.
3. How are Amazon consultants different from an Amazon agency?
It’s quite simple: an Amazon consultant is usually an individual expert who offers one-on-one assistance. On the other hand, an agency has an entire team that can provide broader services. Keep in mind that the costs vary.
Conclusion
Selling your products on Amazon isn’t as easy as it might seem. A lot can go wrong during the process and set your business back. Trying to figure your way out alone can be very frustrating. You make one wrong move and lose your account, or your sales go down.
This is where an Amazon consultant can help. Whether you’re new or having trouble with your existing account, these experts guide you through the process so you can avoid mistakes. You can easily save time and invest it in other tasks.
So, if you’re thinking about hiring a consultant, this is your sign.
